The Mobility Plan
The Mobility Plan is an approach to comprehensively address issues regarding all travels related to a company.
It leads to a set of concrete steps to streamline daily journeys of employees, in order to decrease individual use of the car and develop travels modes more environmental friendly.
The Mobility plan concerns mainly employees or workers on a company's site (clients, visitors, internships...). The internal-company Mobility plan, is somehow the equivalent but at another level, it is extended to a whole business area and has an impact on many different companies.
A mobility plan is a five steps approach:
Step 1 or "preliminary step" settles the foundations:
This step is about defining the mobility plan objectives and how to build up a method: main goals settled, who's involved, definition and way it will be conducted.
During this step, you need to answer the following questions:
• What are the issues the mobility plan will solve: lower costs linked to mobility and means of transport? Reduction or stabilization of the supply of parking? Improving visitors, public and clients reception? Reducing GHG emissions linked to the site activity? Improving working conditions and social climate?
• what is the priority given to each of these objectives?
• What are the deadlines to take into account and how much time do we have to achieve this first step?
• What are the types of journeys that will be taken into account in the mobility plan: business trips, home-office, between two offices, other travels?
• What budget are you willing to allocate this project?
• In what state of mind should those product be conducted: do we want a participatory approach or at the opposite, very straight forward?
• Who are the stakeholders involved in the project and what is their role? What could be outsourced to a third party?
Step 2 provides information on the mobility needs of business: development of a diagnostic / inventory / audit.
This step is to provide a full picture of the current journeys of the company. To come up with such a picture, you must:
• Announce and explain the project to all your employees on order to motivate them and have them actively contribute to the gathering of information. The media can be: an internal newsletter, an exhibition in the canteen or the lobby, a presentation by managers, etc.
• Collect all data regarding the sites access: offer already existing public transport, pedestrian point of view of surroundings, bicycles, drivers, parking supply, location of the site in terms of urban services, etc.
• Investigate on employees and users habits, needs, constraints and the possible changes they would be ready to operate. This investigation should be quantitative and qualitative.
Step 3 gives the opportunity to imagine solutions; creation and selection of measures
Once the diagnosis is made and what is currently implemented well known and understood, an action plan can be build. It should be planned as a crater: all ideas are listed, without self-censorship, and will then be selected. The following method shows some results:
• Gathering by the project group of measures already implemented in other companies
• Meeting with mobility partners
• Creativity groups with volunteered employees
• Action plan's implementation through the different thematic in group meetings
• Quantification of actions planned in terms of cost, budget, return on investment, Time horizon of these actions
• Prioritization of actions based on their relevance
• Testing actions on the employees through questionnaires, and statistical analysis
• Selecting actions, scheduling the agenda, formalization.
Step 4 allows to implement the selected measures
Once the action plan is being defined, the mobility plan enters the implementation phase. The key for success is the internal communication towards the employees, the target population of implemented measures. Priority targets, which are the most important population that will have to change habits and behaviours, are the sole drivers, new comers, visitors and the site client's.
Step 5 gives the opportunity to evaluate and if need be make some changes in the mobility plan.
Two areas must be measured:
• Measure the mobility plan result: can be linked to the goals previously settles but also middle step objectives, such as modal shift;
• Assess the quality of the process itself
An evaluation makes sense only if it facilitates corrective actions. It has to meet the following characteristics:
• Provide an unquestionable and factual diagnosis likely to be shared between the different players
• Clarify the understanding of this target deviations
• Communicate with stakeholders and facilitate discussions on how to rectify and how to improve these results.